Top 10 Logo Design Tips
Over the years, MapleLeaflogo.com has been designing logos and accumulating articles and resources for
its clients. Finally, they've released a concise set of logo design tips to help you along with your project,
and ensure that you end up with a logo that will perfectly suit your needs. So without further ado, here are
Maple Leaf Logo's top ten tips!
1. Keep it Simple!
A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to
engage your audience.
2. Engage your Audience
If people are able to discover the 'trick' of your logo within a reasonable amount of time, this will help to
create a memorable and entertaining experience between you and your audience.
3. Logo Longevity - Think Ahead!
There are many long-standing companies whose logos have stood the test of time. Type-based logos
are good for this. The IBM logo is a great example. They offer a variety of products and services on an
international level, and also provide research, design and consulting services. They've succeeded in
communicating all of this through their logo, but we think they are due for an update very soon!
4. Vector is better
Although it's tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will
not serve you well. Clean, crisp lines with very limited colors are almost always more effective than an
illustration or complex 3d rendering.
5. Adaptability - Be Ready for Change
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed
at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font
name as well. Often times, companies will use only the icon on its products and packaging materials.
This is a common practice among software companies and book publishers.
6. Make it Memorable
A good test to ensure that your logo design is memorable is to show it to a friend and ask him/her to retrace it
a week later. A good design should use a recognizable shape or element for it to be easily remembered.
7. Relevance - Keep your Products and Services in Mind
A memorable logo is great, but it should also get your customers to start thinking about the products or
services that you offer. You should ensure that the logo relates to your business in some shape or form.
Yes, the monkey can sell just about anything from cigarettes to cell phones, but there's a limit! Isn't there?
8. Choose your Colors Wisely
Try to keep your selection of colors down to two or three. Too many colors will increase your cost of production and make it more difficult to reproduce.
One interesting idea that we've seen used is to change the color of the logo on things like business cards
and stationery depending on the market segmentations of the clientele.
9. Keep it Unique
This should be straightforward. You want to be sure that your company is easily identified among your
industry and competitors. Be sure to carefully research your industry and target market before embarking
on a logo design.
10. Versatility Pays Dividends
One of the most important attributes of a good logo design is versatility. You want to portray a consistent
image across all of your marketing materials, including signs, letterhead, business cards, products lines, and
web sites.
For a professional designed logo I recommend visiting
http://www.mapleleaflogo.com for all your online design
needs. They offer a cool online design breif and within 2 days your professional designed logo is completed!
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